frye web mock up.png

Frye Museum Rebrand

Frye Art Museum Rebrand

In my Branding class we were given the challenge to "activate" a brand by redesigning its identity.

I decided to rebrand the Frye Art Museum with a generative, and more interactive logo. Oftentimes as a museum goer one can feel extremely separated from the art, but I attempted to bridge that gap with a logo that interacts with advertisements and promotional materials where the art is literally speaking to the viewer. I created deliverables such as posters, business cards, and a website. 

Created at Cornish College of the Arts
Duration 5 weeks // Spring 2017
Tools Photoshop, Illustrator, Indesign
Class Branding // Dan Shafer